Matchi Launches Cafe-Quality Protein Matcha Lattes
Update, October 2026: preorders now ship in Winter 2026, and each can holds 8 fl oz (237 mL). Packs now include a 6-pack, a 12-pack, and a 2 x 12-Pack bundle in place of the 24-pack. The release text below has been corrected to match; the fiber is 3g, not 4, and the matcha is premium grade.
This announcement was issued on PR Newswire on September 22, 2026. The release follows, with one pricing line updated on September 29, 2026, and the pack sizes updated on October 15, 2026.
First U.S. Matcha-First Brand Pairs Premium-Grade Matcha With 20 Grams of Protein in Canned Format
ALEXANDRIA, Va., Sept. 22, 2026 /PRNewswire/ -- Matchi Global LLC, an Alexandria, Virginia beverage company, today announced the launch of Matchi, a line of canned protein matcha lattes that redefine the category. Each shelf-stable 8 fl oz can delivers premium-grade matcha paired with 20 grams of milk protein, collagen included, plus 3g of prebiotic fiber. The launch marks the entry of the first U.S. matcha-first brand into the rapidly expanding high-protein beverage market.
Preorders are live now at drinkmatchi.com. Preorders ship in Winter 2026.
"We're not a protein drink company with matcha. We're a matcha company with 20 grams of protein, including all nine essential amino acids from filtered milk protein, and prebiotic fiber built in," said Jordan Martinez, Founder of Matchi Global LLC and U.S. Air Force veteran. "If you love matcha, this is for you. If you tried matcha once and wrote it off, this is especially for you."
Matchi launches with three flavors, Vanilla, Lavender, and Banana, all built on the same recipe architecture. Each can contains no artificial flavors, colors, sweeteners, or preservatives, delivering approximately 120 mg of caffeine, roughly comparable to a strong espresso. The flavor experience is latte-first: creamy oat opens the sip, the flavor becomes distinct through the middle, and smooth matcha carries the finish. The protein adds body without pushing the drink into shake territory.
Matcha Demand Meets the Protein Boom
Matchi enters a market at an inflection point. The U.S. high-protein shakes category reached $8.1 billion in 2025, up 71 percent from $4.7 billion in 2021. Meanwhile, U.S. matcha demand reached $478.8 million in 2024, projected to grow to $762.6 million by 2030. North America has been identified as the fastest-growing matcha region globally.
No established U.S. player currently owns cafe-quality protein matcha in a can. Adjacent brands offer canned matcha without meaningful protein, or protein without a matcha-first experience. Matchi deliberately positions itself in the gap between them.
Product Development Built on Precision
Matchi's formulation reflects eleven rounds of development guided by a single rule: if a taster takes more than three or four seconds to say, "This is great," it is not done. The result is a drink that honors matcha tradition while delivering the functional benefits modern consumers expect.
Launch Strategy: DTC-First, Strategic Retail to Follow
Matchi launches online-exclusive at drinkmatchi.com. Every preorder includes a custom heavyweight tee or hat designed in partnership with Division Street in Los Angeles, creating an exclusive community around the brand.
In Spring 2027, Matchi will activate in Washington, D.C., timed to the National Cherry Blossom Festival. Select independent retail distribution will follow the DTC ramp, with national retail positioned as a future phase.
Matchi is sold in 6-packs, 12-packs and a 2 x 12-Pack bundle.
As it prepares for launch, Matchi is assembling an advisory board of accomplished beverage industry veterans to help guide the brand's debut and growth. Members will be announced soon.
Preorder Now
Preorders are live at drinkmatchi.com.
Follow @drink_matchi
About Matchi
Matchi Global LLC is an Alexandria, Virginia beverage company building the definitive American matcha brand. Founded by Air Force veteran Jordan Martinez, Matchi makes canned protein matcha lattes that pair premium-grade matcha with 20 grams of milk protein, collagen included, plus 3g of prebiotic fiber for calm, steady energy. Its first flavors are Vanilla, Lavender, and Banana. Learn more at drinkmatchi.com.
Media Contact
Taylor Foxman
The Industry Collective
609-432-2237
423143@email4pr.com
This article is for general informational purposes only and is not medical advice. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.