Where It Started
Jordan Martinez, a U.S. Air Force veteran, started Matchi because he loved matcha and wanted it easier to reach for: a canned matcha latte with café-worthy taste.
During deployment, matcha became part of his daily routine. It brought familiarity and a small moment of joy to long, demanding days. Matchi was born from that: a love of matcha and a wish for something simpler in the middle of chaos. Making matcha became a small, consistent reset.
Less Noise, More Ritual
Matcha solved part of the problem, but not all of it.
Making it got harder to keep up as life got busier. Meanwhile, too many "functional" drinks were packed with bitter ingredients, heavy on benefits, and missing the part that makes you want to drink them.
Matchi brings it together: the joy of matcha in one can, with 20g protein plus collagen.
Where We're Building From
Matchi is headquartered in the United States, launching online in Winter 2026, with early retail and distribution rooted in New York City and Washington D.C. — where pace, culture, and ritual meet.
This isn't energy that pushes you harder. It's energy and function that can make you smile.
Matchi Moments
